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Do It My Way Podcast

Apr 27, 2023

Producing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention?

To create a great video to use in your Facebook and Instagram ads, there are several key elements to consider:

  1. Grab attention quickly: Facebook and Instagram users have short attention spans, so it's important to grab their attention quickly. Use an attention-grabbing hook in the first few seconds of your video to capture their interest and encourage them to keep watching.

  2. Focus on benefits: Instead of focusing on features, focus on the benefits of your product or service. Use the video to show how your product or service can solve a problem or improve someone's life.

  3. Keep it short and sweet: Facebook videos should be short and to the point. Aim for a length of 30-60 seconds to keep viewers engaged and avoid losing their attention.

Listen to the latest episode of the DO IT MY WAY Podcast where I share examples of three companies that used video that absolutely changed their business bringing massive brand awareness and increased sales!