Jun 2, 2022
I often get asked from companies I work with if they need to rebrand their business. Some of them have never had a marketing expert help them with their branding so it is not really clear who they are and what they offer that solves a problem for their customer. Remember if you can solve a problem for your customer, they will buy! Many people think of branding as a logo, but it is much more than that! Can someone look at your website and in 7 seconds or less tell what you do and how you will relieve them of pain (their biggest problem) or bring them pleasure (take them to their heaven)? If not, chances are you need to rebrand your business!
Your brand is your company culture. It is who you are and what type of experience you promise to offer your consumers. Rebranding is a good way for any business to scale and grow, increase revenue, and stand out from the competition.
When deciding how to rebrand your business, you need to think about how it will affect your customers and your bottom line. The goal of rebranding is to create an X-Factor, stand out from your competition and create a new identity with your employees, costumes and the general public.
Here are six common reasons companies we have worked with needed a rebrand.