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Do It My Way Podcast

May 19, 2022

As business owners, we often feel like we are on an island all by ourselves trying to navigate. Especially when you are a startup and solopreneur who hasn’t hired a staff yet. You have to wear multiple hats to be successful and it can be very exhausting. I’ve realized over the years, there are certain types of...


May 12, 2022

You have to have an X-Factor to stand out from your competition. I was recently coaching a realtor who didn’t understand why he wasn’t getting any traction on social media. I pulled up his posts and they look exactly like every other realtor out there. He posted houses he was selling, pictures of him and the buyer...


May 5, 2022

There are so many fancy things you can do in marketing today and it can be very overwhelming not knowing where to start but I am a big fan of keeping it simple. Once you have a plan in place that works and you are seeing a return on your investment, then that’s the time to start adding some of the fancy things to the...


Apr 28, 2022

I love when I see brilliant marketing at work especially when it’s a leader in an industry doing something for the first time. Lululemon just announced they are launching a “Like New” program where customers can trade in their old gear for store credit while feeling good about contributing to a sustainable cause.


Apr 21, 2022

Have you ever met someone who had amazing energy? You feel like you just wanted to be around that person feeding off of them every day. They make everyone around them feel great and bring energy to any boring situation. This can be extremely powerful in business! As a business coach, my job is to set the energy in a...